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Canon reportedly considering outsourcing production of lower-end camera models

The Nikkei Shimbun published an interview with Canon’s Chief Financial Officer (CFO) Toshizo Tanaka. In the interview, he hinted at the possibility of outsourcing production of lower-end products such as cameras and printers. Incidentally, Canon’s new mid- to long-term management plan will be formulated next fiscal year.

Canon has revealed that it is considering outsourcing the production of lower-end models of various products in order to raise its return on equity (ROE) from next fiscal year onwards. Cameras and printers may be among the products that could be affected. Canon is currently performing well, and aims to improve capital efficiency while the situation is favorable. *Return on equity (ROE): Also known as return on shareholders’ equity, ROE is a financial indicator that quantifies how efficiently a company is using its capital to generate profits, and is one of the financial indicators that investors view as important.

From here on, it will be a chat about digital camera life.

Canon’s mid- to long-term business plan, “Phase VI 2021-2025,” will end this fiscal year. A new mid-term business plan, “Phase VII (tentative name),” will likely be formulated starting next fiscal year, and it will be interesting to see the direction of the imaging business in the next mid-term business plan. Judging from this article, it appears that the company is aiming to improve its return on equity (ROE), so stock price trends will also be of interest.

Stock price

Looking at Canon’s stock price as of Friday, December 12, 2025, it is down 5.16% since the beginning of the year. Judging from the financial results announcement, the imaging business itself has been somewhat affected by Trump’s tariffs, but not significantly. Some have pointed out the performance of the printer business and medical business, which are heavily influenced by the US market, including multifunction devices and printers. In the semiconductor field, it will be interesting to see how much market share the new technology “nanoimprint” can take from ASML in semiconductor exposure equipment. *Stock price screenshot from Google Finance

Rumored new Canon EOS R7 Mark II and a 40MP leap for CP+

Circle CP+ on your calendar. Canon could roll out new APS-C bodies in the first half of 2026, and the star of the show is very likely the EOS R7 Mark II. Timing lines up neatly with the end of February CP+ show in Yokohama.

Headline rumor: Canon is testing an APS-C sensor around 40MP that can feed up to 8K/60p video. If true, that would give Canon the highest-spec APS-C video pipeline on the market and match (or surpass) Fujifilm’s current 40MP BSI lead on the stills side.

Does 40MP for an R7 II make sense? Absolutely. The original R7 sits at 32.5MP—jumping to ~40MP is only about a 15% bump in linear resolution, but the “40” badge plays great on a box and unlocks meaningful benefits for both detail and video oversampling. Most importantly, it finally gives Canon a chance to debut a BSI and/or stacked APS-C sensor. If this is the flagship crop sensor that has to carry Canon’s APS-C line for the next 4–5 years, it needs modern silicon. Full stop.

Why this sensor matters: BSI and stacked aren’t “nice-to-haves” anymore

On full frame, Canon users can climb the stacked ladder with the R5 II, R3 and R1. On APS-C, the R7 II will be the top rung—there’s nothing above it. That’s exactly why this sensor has to be the one that resets the bar.

  • BSI benefits: Better light gathering per pixel, cleaner high ISO, and improved dynamic range—especially important as pixel pitch shrinks moving to ~40MP on APS-C.
  • Stacked benefits: Much faster readout to tame rolling shutter, higher burst rates with blackout-free EVF, snappier AF calculations, and the data throughput you need for serious video modes.

Quick math check: a ~40MP Canon APS-C would be roughly 7728 pixels across. That’s just enough horizontal resolution to deliver true 8K UHD (7680 wide) without cropping. Translation: if the processor and heat management are up to it, full-width 8K becomes real.

8K/60p on APS-C: what it would take (and what it would unlock)

  • Processor and codecs: Expect a next-gen DIGIC with beefy HEVC/All-I options and 10-bit 4:2:2 across the board. 8K/60 is a bandwidth monster.
  • Media: CFexpress Type B is essentially mandatory for high-bit-rate 8K. A companion UHS-II slot keeps things flexible.
  • Thermals: Bigger heatpipe, smarter firmware limits, and perhaps a more breathable chassis. Nobody wants an 8K camera that’s actually a 5-minute camera.
  • Oversampling goodness: 8K source resolution means pristine 4K oversampled video, potentially at 4K/120 without a heavy crop if readout speed cooperates.
  • Rolling shutter: A stacked design could get us into the ~10–12 ms territory (or better) for stills and video. Wildlife panning and fast action thank you in advance.

How this stacks up against rivals

Fujifilm currently owns the APS-C resolution crown with its 40MP BSI sensor and 8K/30p capability. Sony’s latest a6xxx bodies favor speed and AF sophistication over headline resolution. If Canon truly ships 40MP with 8K/60p, it leapfrogs everyone on the spec sheet and puts pressure on both Fuji and Sony to answer with faster readouts or higher frame-rate 8K.

What I’m watching for on the spec sheet

  • Sensor tech: “BSI” is the floor. If we see “stacked,” that’s the headline.
  • Video modes: 8K/60p, robust 4K/120p, internal 10-bit 4:2:2, and reasonable crops. Add reliable heat performance.
  • Media and I/O: CFexpress Type B + UHS-II, full-size HDMI, USB-C with fast PD and data.
  • Autofocus: Next-gen subject detection (birds, vehicles, people), smarter tracking through clutter, pre-burst capture.
  • Stabilization: Better coordinated IBIS+IS behavior for long telephoto work; tighter micro-jitter control for video.
  • Burst and buffer: If stacked, think 30–40 fps e-shutter with deep raw buffers and minimal viewfinder blackout.
  • Viewfinder and LCD: Higher-res EVF, faster refresh, and a brighter rear screen you can actually see in midday sun.
  • Connectivity: Wi‑Fi 6/6E would be a welcome surprise for faster file pushes and more reliable remote work.

RF-S lens reality check (and a wish list)

All this resolution needs glass to match. The RF-S lineup has good mainstream zooms, but a flagship APS-C body begs for faster, sharper options. Canon has loosened the door a bit for third parties on APS-C, which helps, but a native Canon trio would make this body sing:

The good news: high-res crops pair beautifully with existing full-frame RF telephotos. The RF 100–500mm becomes a wildlife scalpel on APS-C.

Price, timing, and where it lands in the lineup

Launch window: before the end of February 2026 feels likely given CP+. The original R7 debuted at a very friendly price; adding BSI/stacked silicon and 8K ambitions could nudge the R7 II higher. If Canon goes stacked, think premium. If it’s BSI-only with smart readout tricks, it could stay closer to current R7 territory. Either way, expect the original R7 to hang around as the value option—or see a price drop if Canon wants to push volume.

Who this camera is for

  • Wildlife and sports shooters who crave “free reach” with pro-grade AF and faster readout.
  • Hybrid creators who want sharp oversampled 4K and credible 8K without carrying full-frame bulk.
  • Travel shooters who prize detail and portability but still want pro handling and IO.

My read on the likely scenarios

  • Conservative: 40MP BSI, much faster readout than R7, full-width 8K/30p, excellent 4K/120p, and big AF/IBIS upgrades.
  • Spicy: 40MP stacked, 8K/60p internal, 30–40 fps e-shutter with deep buffers, blackout-free EVF, and rolling shutter tamed to near non-issue.

Which one would I bet on? The safe money is a very good BSI sensor that still hits the 8K marks (maybe with limits) and delivers a big generational jump in responsiveness. If Canon actually pulls off stacked, we’re talking about the most ambitious APS-C camera they’ve ever shipped—period.

CP+ is coming fast. If Canon wants to make a statement in APS-C, the R7 Mark II is the moment to do it. I’m ready for a bigger splash this time.

Via CR

Canon has applied for a proprietary 16K trademark

Weibo ImageWeibo ImageWeibo Image Trademark Application News: Chinese sources report that Canon has applied for a proprietary 16K trademark (with designs encircled in gold lettering of 4K, 6K, and 8K), awaiting approval. This may be a preparation for the future high-resolution VR photography market, reflecting their ambition to expand beyond the pure photography market. It is certain that Canon, capable of manufacturing 24K sensors, would find it no challenge to produce 16K specialized equipment. ​​​ –

Source: Weibo

New Japanese best seller rankings: Canon R6III already leading the sales

The Canon R6III has conquered the Japanese charts and is obviously in the lead. We’ll see how the situation changes in December when the Sony A7V hits the shelves.

Mapcamera best selling cameras in November

  1. Canon EOS R6 Mark III
  2. RICOH GR IV
  3. SONY α7C II
  4. FUJIFILM X-E5
  5. Nikon Z5II
  6. Nikon Z R
  7. FUJIFILM X-M5
  8. RICOH GR IIIx
  9. Nikon Z f
  10. SONY α7IV

Yodobashi best selling cameras second half of November

  1. Canon EOS R6 Mark III Body
  2. Canon EOS R5 Mark II Body
  3. SONY α7C II Zoom Lens Kit Silver | Black
  4. SONY α7C II Body Silver | Black
  5. FUJIFILM X-E5 XF23mm Lens Kit Silver | Black
  6. Canon EOS R6 Mark III · RF24-105 L IS USM Lens Kit
  7. Nikon Z50II Double Zoom Kit
  8. Nikon ZR Body
  9. Nikon Z5II Body
  10. Hasselblad X2D II 100C Body

Yodobashi best selling lenses second half of November

  1. Tamron 25-200mm F/2.8-5.6 Di III VXD G2 (E-mount)
  2. Sony FE 100mm F2.8 Macro GM OSS
  3. Canon RF45mm F1.2 STM
  4. Canon RF100-500mm F4.5-7.1 L IS USM
  5. Sony FE 24-70mm F2.8 GM II
  6. Sigma 20-200mm F3.5-6.3 DG | Contemporary (E-mount)
  7. Nikon NIKKOR Z 24-120mm f/4 S
  8. Sony FE 70-200mm F2.8 GM OSS II
  9. Hasselblad XCD 2.8-4/35-100E
  10. Nikon NIKKOR Z 24-70mm f/2.8 S II

Canon plans to re introduce a new “Eye of Sauron” lens!

Image on top shows the epic Canon 200mm f/1.8 EF lens

Canon is going FAST! Asobinet spotted a new patent describing the optical design and specs of three new RF lenses:

  • 150mm F1.4
  • 200mm F1.8
  • 300mm F2

The 200mm f/1.8 would be a remake of the epic EYE of Sauron EF lens! This thirty year old piece of history truly deserves a modern remake 🙂

 

Chris&Jordan claim the Canon R6III is the best camera of the year

In their usual professional and sober fashion 😉 Chris and Jordan analytically selected the Best and Worst gear of the year!

Best Camera:

  1. Canon R6 III
  2. Sony A7 V
  3. Nikon Z5 II

Best Lens

  1. Sigma 300-600mm f/4.0
  2. Nikkor 24-70mm f/2.8 S II
  3. Panasonic 24-60mm f/2.8

Best Video camera

  1. Panasonic S1 II
  2. DJI Mavic 4 PRO
  3. Canon R6 III

Worst Camera:

  1. Fujifilm X-Half
  2. Sigma BF
  3. Leica SL3-S

Worst Lens:

  1. Canon 75-300mm
  2. Laowa 200mm f/2.0

Worst Video Camera:

  1. Sony FX2

Canon R6III is the camera of the Year at PetaPixel

Petapixel writes:

There are plenty of good reasons why the R6 II has been Canon’s best-selling EOS R-series camera since its launch, and for the same reasons and more, the R6 III merits similar commercial success. The R5 II, for its part, felt very similar when it arrived last summer. That camera felt like a huge, important step forward for Canon’s EOS R system as a whole. The R6 III, as good as it is, does not feel like that. It feels more like a 5D Mark III moment. Like that great DSLR, the R6 III is an excellent camera.

Here are all the awards:

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