Top 10 Best-Selling Cameras and Lenses at Yodobashi

The large Japanese store Yodobashi shared the best seller list of the second half of December:
Best selling cameras:
- Sony α7 V Body
- Fujifilm X-T30 III XC13-33mm Lens Kit
- Sony α7C II Zoom Lens Kit
- Canon EOS R5 Mark II Body
- Sony α7C II Body
- Canon EOS R6 Mark III Body
- Nikon Z5II Body
- Hasselblad X2D II 100C Body
- Fujifilm X-M5 XC15-45mm Lens Kit
- Canon EOS R50 Double Zoom Kit
Best selling lenses:
- Sony FE 24-70mm F2.8 GM II
- Canon RF100-500mm F4.5-7.1 L IS USM
- Sigma 20-200mm F3.5-6.3 DG | Contemporary (E-mount)
- Nikon NIKKOR Z 24-120mm f/4 S
- Tamron 25-200mm F/2.8-5.6 Di III VXD G2 (E-mount)
- Sony FE 70-200mm F2.8 GM OSS II
- Hasselblad XCD 2.8-4/35-100E
- Canon RF45mm F1.2 STM
- Nikon NIKKOR Z 24-70mm f/2.8 S II
- Leica APO-Summicron-M f/2/35mm ASPH.
New Canon patent discloses some serious APS-C zoom lens designs

Canon has patented three variations of a more advanced APS-C zoom lens:
- Canon RF-S 15-80mm f/2.8-5.6
- Canon RF-S 15-70mm f/2.8-4 IS STM
- Canon RF-S 15-70mm f/4 IS STM
It would be about time Canon gets serious with APS-C zoom lenses. But I don’t know if this patent will ever translate into a real mass product 🙁
via CR
Canon files patent application for the optical systems of “14mm F1.4”, “20mm F1.8 IS”, “20mm F1.4”, and “24mm F1.4”

Canon appears to be exploring several ultra-fast full-frame primes, according to a newly surfaced patent spotted by Asobinet. The filing outlines four distinct optical formulas: –
Example 1
- Focal length: 14.42
- F-number: 1.46
- Half angle of view: 52.34
- Image height: 18.68
- Total length: 118.50
- Back focus: 14.00
Example 2 (this lens has been announced and is available at BHphoto)
- Focal length: 20.60
- F-number: 1.46
- Half angle of view: 42.54
- Image height: 18.90
- Total length: 117.50
- Back focus: 18.44
Example 3
- Focal length: 20.60
- F-number: 1.85
- Half angle of view: 42.64
- Image height: 18.97
- Total length: 98.50
- Back focus: 17.25
Example 4
- Focal length: 24.00
- F-number: 1.50
- Half angle of view: 38.29
- Image height: 18.95
- Total length: 113.00
- Back focus: 12.50
Each scheme focuses by shifting a relatively large optical group, which points to compatibility with VCM-style drive systems. Canon’s current VCM prime lineup doesn’t include anything wider than 20 mm, so a 14 mm f/1.4 based on Design A could be a logical future addition. By contrast, the rumored non-L 20 mm f/1.8 IS likely relies on a different optical approach; given the substantial moving focus group here, lenses derived from this patent would probably land at a higher price tier.
Brightin Star Hints at Upcoming 50mm f/1.05 Lens for RF-mount Full-Frame Cameras

Brightin Star is teasing the launch of a new 50mm f/1,05 Full Frame manual focusing lens. Sounds like a clone of the couple of years old (and now discontinued) 7Artisans 50mm f/1.05 lens. No idea yet about pricing but the lens should be announced within days and be available in E/Z/RF/L mount versions
Canon EOS R7 Mark II rumors: specs, release window, and price

The Canon EOS R7 Mark II is shaping up to be Canon’s most anticipated APS-C mirrorless camera for 2026. While other models are expected, this is the one to watch. Current chatter points to a first-half 2026 ship window, with teaser campaigns likely ahead of the announcement. An exact announcement date has not been confirmed.
Rumored specifications
- 39MP APS-C CMOS sensor
- Back-side illuminated (BSI) design; conflicting reports about a stacked sensor
- DIGIC Accelerator mentioned in some reports (unverified)
- 8.5-stop, 5-axis in-body image stabilization (IBIS)
- Up to 40 fps electronic shutter
- “The best autofocus of any APS-C camera” (marketing claim, not verified)
- RAW video support (resolution and frame rates unknown)
- Dual card slots: CFexpress + SD
- Higher-resolution EVF than the EOS R7’s 2.36M-dot panel
- Larger body, closer in size to the EOS R6
- LP-E6P battery
Past chatter has also suggested a possible stacked 40MP sensor, but this remains unconfirmed. None of the above is final; details are rumor-stage and subject to change.
Release window and announcement timing
An early 2026 announcement is likely, with shipping targeted for the first half of the year. As launch nears, information quality typically improves, and official teasers are expected to precede the reveal.
Pricing expectations
Pricing remains unknown and may be set close to launch due to ongoing manufacturing and supply dynamics. Canon’s vertical integration in sensors and lithography could help stabilize costs, but final pricing will only be clear at announcement.
What to watch for next
- Sensor confirmation (BSI vs. stacked)
- Final autofocus capabilities and subject detection
- RAW video formats, bit depths, and codecs
- EVF resolution and refresh rate
- Body size, ergonomics, and thermal management
Expect the usual cautious responses from sources until closer to launch. We’ll update as higher-confidence details emerge.
via CanonRumors
BCN December bestseller list: Canon R10 on top
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According to the BCN Ranking for December, the Canon R10 lead the pack:
- Canon EOS R10 RF-S18-150 IS STM Lens Kit
- Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit Black
- Canon EOS R50 Double Zoom Kit Black
- Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black
- Nikon Z 30 Double Zoom Kit
- Canon EOS R50 Double Zoom Kit White
- Sony α7 IV Body
- Nikon Z50II Double Zoom Kit
- FUJIFILM X-M5 XC15-45mm Lens Kit Silver
- Panasonic LUMIX G100D W Kit
- Sony A6700 High Magnification Zoom Lens Kit
- Canon EOS R50 RF-S 18-45 IS STM Lens Kit
- Sony VLOGCAM ZV-E10 Power Zoom Lens Kit Black
- Nikon Z fc 16-50 VR Lens Kit Silver
- Canon EOS R50 RF-S 18-45 IS STM Lens Kit White
- Sony VLOGCAM ZV-E10 Double Zoom Lens Kit Black
- Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit White
- Nikon Z5II
- FUJIFILM X-T30 III XC13-33mm Lens Kit Silver
- Sony A6400 Double Zoom Lens Kit Black
Here are the best selling compact fixed lens cameras:
- Fujifilm instax mini Evo Black
- KODAK PIXPRO FZ55 Black
- KODAK PIXPRO C1 Black
- Canon PowerShot SX740 HS Silver
- Fujifilm instax mini Evo Brown
- Canon PowerShot SX740 HS Black
- KODAK PIXPRO C1 Brown
- Agatsuma Anpanman Kids Camera
- Canon IXY 650 m Silver
- KODAK PIXPRO WPZ2
- OM SYSTEM Tough TG-7 Red
- Digital Camera Black KC-AF11 BK
- LUMIX TZ99 Black DC-TZ99-K
- PIXPRO FZ45 Black
- OM SYSTEM Tough TG-7 Black
- instax mini Evo GENTLE ROSE
- IXY 650 m Black
- movio MAF500MGN Mint Green Digital Camera with Autofocus and 4X Digital Zoom
- instax mini LiPlay MISTY WHITE
- movio MAF100 digital camera with autofocus function
Most Desired New Lens for 2026: The new Canon RF 35-135mm F2
On Reddit Canon Photographers Outlined the 2026 Lens Wishlist:
- RF 35–135mm f/2 — frequently mentioned as a dream lens that could challenge the RF 28–70mm f/2 as a top all-around professional zoom.
- RF 50–150mm f/2 — desired as a slightly more realistic alternative to a 35–135mm f/2, still offering constant f/2 with reduced size and cost.
- RF 70–150mm f/2 — proposed as a compact, high-performance telephoto zoom to complement fast standard zooms.
- RF 70–180mm f/2.8 — expected to be lighter and more compact than the current RF 70–200mm f/2.8, appealing to video shooters and travelers.
- RF 70–200mm f/2.8 (lighter / updated version) — users want a redesigned version with reduced weight and size while retaining optical quality and teleconverter support.
- RF 24–50mm f/2.8 — requested as a compact, fast standard zoom similar to Sony’s offering, prioritizing portability over extreme range.
- RF 24–70mm f/4 (compact) — preferred by many over faster lenses due to smaller size, lower weight, and modern high-ISO camera performance.
- RF 24–105mm f/2.8 — desired for its versatility, constant f/2.8 aperture, and ability to replace multiple lenses in professional kits.
- RF 15–35mm f/2.8 L — mentioned as a highly desirable ultra-wide zoom for APS-C bodies like the Canon C70.
- RF 35mm f/1.2 L — considered a major gap in Canon’s RF lineup, especially as a companion to the RF 85mm f/1.2 L.
- RF 50mm f/1.2 — repeatedly referenced as a cornerstone fast prime that many users plan to own or already rely on.
- RF 85mm f/1.2 — often paired with the desire for a matching RF 35mm f/1.2 to form a premium prime duo.
- RF 35mm f/1.4 (Canon or Sigma) — requested as a more affordable, smaller alternative to an f/1.2 lens, especially if Sigma gains RF access.
- RF Sigma 14mm f/1.8 — strongly requested if Canon opens the RF mount to third-party manufacturers, filling a unique ultra-wide fast-prime niche.
- RF 300–600mm f/4–5.6 L — anticipated as a long-range wildlife lens positioned between affordable zooms and expensive super-telephoto primes.
- RF 100–300mm f/2.8 — mentioned as a high-end professional zoom that could replace multiple telephoto primes.
- RF 100–400mm (updated / improved version) — users want a modernized version with better optics and features while remaining affordable.
- RF 400mm f/5.6 (affordable prime) — desired as a lightweight, reasonably priced telephoto prime similar in spirit to older EF designs.
- RF Fisheye lens(prime or zoom) — requested as a native RF option, either as a dedicated prime or an RF version of the 8–15mm zoom.
- RF-S 22mm f/2 (ported from EF-M) — users hope Canon will revive popular EF-M compact primes for the RF-S system.
- RF-S 32mm f/1.4 (ported from EF-M) — highly regarded EF-M lens that many want reborn for APS-C RF cameras.
- RF 35–150mm f/2.8–4 or f/2–2.8 — desired as a versatile medium-telephoto zoom similar to Tamron’s popular designs.
- RF 100–500mm (lighter / cheaper variant) — interest in a more affordable or lighter version to bridge the gap between consumer zooms and super-telephoto lenses.
The suggested RF 35-135mm F2 is viewed as a potential favorite that could challenge the RF 28-70mm F2 for the user’s top spot.
New Godox XR TTL Wireless Receiver for Canon
The new Godox XR TTL Wireless Receiver is available at BHphoto (click here).
CES started and there are many announcements:
OWC Launched the new 8TB Envoy Ultra Thunderbolt 5 SSD which you can get for $1699 at BHphoto (Click here).
New Smallrig S70 at Amazon and Smallrig
All CES announced products can be found on that BHphoto page.
These were the best selling cameras and lenses at Mapcamera
Mapcamera shared the info about the best selling gear in 2025
Best selling camera of 2025:
- Kodak PIXPRO FZ55
- Fujifilm X-M5
- Nikon Z5II
- Fujifilm X-E5
- Fujifilm X Half
- Fujifilm X100VI
- Ricoh GR IV
- Ricoh GR IIIx
- Sony α7C II
- Canon EOS R6 Mark II
Best selling lenses of 2025
- Nikon NIKKOR Z 24–70mm F2.8 S II
- Canon RF 45mm F1.2 STM
- Sony FE 24–70mm F2.8 GM II
- Sony FE 70–200mm F2.8 GM OSS II
- Canon – RF100–400mm F5.6–8 IS USM
- SIGMA – Contemporary 20–200mm F3.5–6.3 DG (Sony E mount)
- Nikon – NIKKOR Z 50mm F1.8 S
- TAMRON – 25–200mm F2.8–5.6 Di III VXD G2 (Model A075S, Sony E mount)
- Nikon – NIKKOR Z 26mm F2.8
The Kodak PIXPRO FZ55 was the best selling camera of the year! This is a $120 camera made by a Chinese manufactured who licensed the name Kodak.





